Since founding J. Ottman Consulting, Inc. in 1989, Jacquelyn Ottman and her colleagues have helped over 60 Fortune 500 businesses, the Energy Star® label and other organizations learn how to seize opportunities by pro-actively addressing consumers’ environmental concerns. With unmatched experience in the field of green marketing, Ottman has helped clients develop concepts for exciting new products as well as strategies for reaching green consumers with credibility and impact.
Jacquelyn’s book, Green Marketing: Opportunity for Innovation is called “the definitive text on the subject” by the American Marketing Association. It has been translated into six languages and was one of the top business books of the year. She’s a sought-after speaker at conferences in North America, South America, Europe and Asia and at corporate forums run by IBM, 3M, Philips Electronics and GE, to name a few.
The principal organizer and driving spirit behind the Design:Green eco-design educational initiative, she sits on the Advisory Boards of the Centre for Sustainable Design (UK), the Center for Small Business and the Environment, and the NYC chapter of O2, of which she is a past co-chairman. For seven years, she chaired the jury of the American Marketing Association’s Special Edison Awards for Environmental Achievement. She is currently co-chair of SustainableBrands ’08, the leading conference on the topic, and keynoter.
A graduate of Smith College, she attended NYU Graduate School of Business Administration. She also holds an advanced certification from the Creative Education Foundation in facilitating the Osborn-Parnes Creative Problem Solving Process.
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Jacquelyn Ottman
President, J. Ottman Consulting, Inc.
Biography
Past Topics
- Green Marketing 101: Lessons from the Green Graveyard
- 20 Years of Green Marketing: A Look Back—and Forward
- Sustainability: Pathway to Innovation
- Growth and Brand Equity
- Design:Green—A Fresh Approach to Better Business and Design (workshop)
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