The entrepreneurial dream for GreenConnected.com came in May 2007 after founders Del Karfonta and John Bruns met one afternoon on the side of a road. The website would connect businesses and individuals starting to go green in their their home of Howard County, Maryland.

As the previous chairman of the county’s chamber of commerce, Karfonta often heard company owners exclaim, “We want to go green, but don’t know how.” This feeling of confusion was not just local, but reached across state and country borders.

On October 6, 2007, GreenConnected.com launched a prototype website at the Washington D.C. Green Festival connecting businesses in seven areas of green. By July 2008, the website announced 10 Board of Interest members, 12 green areas, and 150 company members.

GreenConnected, LLC plans to release multiple design innovations and connecting tools through 2009, including their Speakers Division that continues to promote corporate and individual change across 12 areas of green.